Shadow Chrome? [Archive] - Toyota MR2 Message Board

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Does anyone know what type of finishing process is involved in obtaining a shadow chrome finish on wheels? I am talking about a color similar to this http://www.stgeorgetyres.com.au/plexS.jpg Can this be acheived by powdercoating? Anodizing? Or does it need to be produced with a certain type of metal and then polished to that color? Does anyone know?